I&G Congratulate Eardrum for London International Award
I&G Pty Ltd congratulates our client Eardrum Australia for their success at this year’s London International Awards. The campaign “Rescue Radio” produced for Dubai-based Memac Ogilvy & Mather has scooped the Grand LIA for Radio. I&G provided translation, auditioning and recording services for Eardrum in Sydney.
Rescue Radio is a highly innovative campaign that reaches out to those foreign domestic works in Lebanon who are being physically and sexually abused by their employers.
“Nepalese Street Festival” in Nepalese, “Sir Lankan Health Spa” in Sinhalese, “Kenyan Romantic Drama” in Swahili and “Filipino Pop Singer” in Tagalog, all carry a secret message of hope, that abused workers can seek help, any time. A fifth recording was made in Amharic for Ethiopian workers.
“Disguised” as typical ads, they specifically targeted domestic workers of different nationalities by focusing on themes they would relate to, without attracting the unwanted attention of their employers. To learn more visit Eardrum
