I&G’s role key success factor for Indigenous Media Partnerships – Evaluation Report finds.
I&G’s role as Executive Producer for the National Indigenous Ear Health Campaign, has been praised in a recently released third party evaluation for the Department of Health and Ageing.
The report, which has been prepared by the Cultural and Indigenous Research Centre Australia (CIRCA) on behalf of the Department of Health, described I&G’s role as one of the project’s key success factors:
I&G, as Executive Producer, provided culturally appropriate and flexible support and technical expertise to the media partnership organisations and a management role for Government – complex roles that were critical to the success of the projects explored in the case studies. (CIRCA, 2013)
I&G’s role was also valued by the 35 Indigenous media partners – a critical part of the support role was to establish an effective review system to ensure materials produced were medically accurate. This was very important given the relatively low knowledge of Otitis Media in the community, and the complexity of the condition.
I&G was seen as flexible, culturally appropriate and helpful in building organisational capacity.
The media partnerships model was found to be a highly effective approach to delivering locally based content in a culturally appropriate manner, so this model could be considered for a range of health promotion initiatives.
The full report may be read here: Read full report
More about I&G’s role: special projects