There’s nothing as powerful as original copy, written in the language of the audience.  For cut-through communications that reflect the cultural touchstones of the community – consider commissioning original, in-language creative, for ethnic audiences.  Powerful multicultural campaigns start with a clear understanding of the audience in terms of:

• Country of origin
• Year of arrival in Australia
• Age of the audience
• Level of education and literacy
• Religious and cultural considerations

For Aboriginal and Torres Strait Islanders, the spoken word media is key to reaching remote and geographically-dispersed communities.  I&G is a leader in creating excellent radio advertisements and announcements, in English or in Indigenous languages to reach Aboriginals and Torres Strait Islanders.

Request sample audio

Send us your brief